Kerala Audience Behind Mallu Arjun's 'Varudu'

Stylish star Allu Arjun has got a craze among the masses and the girls as well. But now, his fame and appeal is not just present in Tollywood but also in Mollywood. Yes, Allu Arjun has got a strong fan following in Kerala and the Malayalam audience fondly calls him ‘Mallu Arjun’.

Now, the news is that the Kerala audience is eagerly waiting for Arjun’s latest film ‘Varudu’ to hit the screens. Though the film has bombed miserably in Telugu, the buzz is that any Allu Arjun film has got a minimum guarantee market in Kerala so this would be a profitable treat for the makers.

On the other hand, even the Tamil actor Arya has got a fairly decent presence in the Mollywood audience so this has worked in favor of ‘Varudu’. Currently, the dubbing process is said to be on and Allu Arjun might consider a short trip or two to promote his film there as well.