Katrina kaif joins bathing beauties

Katrina certainly has reason to celebrate.

She joins an illustrious list men and women who have promoted Lux in India and abroad. Lux soap, which began life in the UK in 1899 as a flaked version of Sunlight soap, made its debut in India in 1929.

Leela Chitnis became the first Indian film star to endorse the brand, an honour till then granted only to top Hollywood heroines, and since then Lux has continued its strong association with the silver screen.