The Passionate Kiss in konchem istam konchem kastam

The promos of the film Koncham Ishtam Koncham Kashtam have a very obsessed Sidharth planting a passionate kiss on a very raunchy Tamannaah, for some reason this picture has been widely publicized by the producers.

Usually for a coochy-coochy film with romantic elements such blatant pictures are not used publicity, such films usually have a sweet romantic scenes of the lead pair holding hands or looking coyly into each others eyes, but then why the use of such a passionate picture to promote this film?

No one has the answer to this question, but the kiss sure is sexiting and inviting, sure it has the young audiences lured into the theatres.